Online training and certification module for Market research: ‘Microlaunch’

RARE offers a unique online simulation tool for students, young researchers and marketing trainees, learning them to develop, launch and track a new brand by applying marketing insights.

Designed by Mike Roe, a British researcher, the simulation is based on a Unilever product development case study. It carries the endorsement of the MOA (Dutch Expert Center for Marketing Insights, Research & Analytics) as well as the UK Market Research Society and is a 2018 UK Award-winner for its gamified software.

‘Microlaunch’ challenges participants to apply qualitative & quantitative market research techniques and to put them in the correct sequence, while remaining within budget. Participants learn to launch a new brand from the concept phase till the introduction to the market. 

The training simulation tool comprises two different scenarios: launching a product or launching a service. Each scenario can be given as a course, or as an exam. The simulation runs in 3 stages: ‘Study → Apply → Learn’ and can be completed in about 1 hour.

Participants learn to construct 6 sequential studies to gain the required insights for marketing decision-making during a new brand development program. Their choices are evaluated at each stage. If correct, an ‘Insight Report’ is delivered. Eventual errors are ‘fined’. A final performance review is provided, showing money spent, eventual errors and time taken to complete the simulation. In this way, ‘Microlaunch’ brings market research to life, demanding different research solutions to answer varied marketing innovation needs. Successfully bridging the ‘theory/practice’ divide in training, simulation participants say: “great learning; great fun!”

‘Microlaunch’ has proved invaluable for training & teaching within multinational companies, business schools, research agencies and national market research associations. The ‘Microlaunch’ online simulation tool can be used as a basis for a day course with an online exam of 1 hour. Those who pass the exam will receive the 'RARE Insights A' certificate.

This online simulation tool is of great value for anyone who is at the start of his or her research career and is confronted with questions about setting up a research project. Due to agile working within the business world, market research will play an increasingly important role in professional practice. Practical market research knowledge is therefore essential. This training is a perfect start!

Interested? Ask for a demo at RARE (info@rare-audits.com)!