ISO 20252


ISO 20252 is the general standard for market and opinion research. It describes the process of research projects, from client briefing and proposals up till final reporting. This standard is mainly used by research service providers, however, companies with in-house research departments can also apply for certification. In many countries ISO 20252 is a requirement for (government) research tenders.


RARE certifies the current version of this standard; ISO 20252:2019. RARE can give advice about the transit from ISO 20252:2012 to ISO 20252:2019.


The (market research) agencies that are certified for ISO 20252 by RARE Research Audits & Research Education:


  • Kantar CZ / Prague (Annex A, B, E, F)
  • Kantar Digital Research Center / Warsaw (Annex A, D, E, F)
  • Kantar Global Research Center / Prague (Annex A, E, F)
  • Sample Solutions / Rotterdam & Skopje (Annex A)
  • StraightONE / Nürnberg (Annex A, B, E, F)