ISO 19731

ISO 19731 is a relatively new standard (2017) for digital analytics (DA): the collection and analysis of digital (internet) information such as social media communication, monitoring behaviour of people visiting websites and website traffic. Since the field of DA is in constant progress, all new developments should be considered while preparing for this standard. Specialized RARE auditors can assist, and certify for this standard.

RARE certifies the current version of this standard; ISO 19731:2017.

Since February 2019 the content of ISO 19731:2017 is also part of ISO 20252:2019 (Annex D)

The (market research) agencies that are certified for ISO 19731 by RARE Research Audits & Research Education:

• Kantar Digital Research Center / Warsaw